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His Excellency Nguyen Ba Thanh, Party Secretary of Danang People’s Committee,
His Excellency Nguyen Cam Tu, Vice Minister of Industry and Trade, Vietnam,
Mr Christopher Edward Kidd, Regional Director of Asia Pacific Breweries Limited,
Distinguished Guests,
Ladies and Gentlemen,
It is my pleasure to join you at the Opening Ceremony of the High Speed Bottling Line of Vietnam Brewery Limited, Danang (VBL Danang).
This event too marks another successful milestone for Asia Pacific Breweries (APB) and Vietnam Brewery Limited (VBL).
APB is a well-established Singapore company which founded its first 100%-owned brewery in 1931. APB is synonymous with the “Tiger Beer” name, having launched the brand in Singapore in 1932.Today, the company's list of local brews includes Tiger beer, Heineken, Anchor beer, Baron's Strong Brew, Guinness Stout and ABC Stout.
Over the decades, APB has also established a strong presence in the region. In Vietnam, APB has a long and successful business track-record dating back to the mid-1980s when Tiger beer was first exported to Vietnam. The company was one of the early Singapore-based companies that had ventured into Vietnam since the start of the “Doi Moi” policy.
VBL was established in 1991, through a 60/40 joint venture between APB and Saigon Trading Corporation (SATRA), the trading arm of the People’s Committee of Ho Chi Minh City (HCMC).The flagship Hoc Mon Brewery in HCMC was commissioned in 1993.Since then, VBL has expanded and established itself as a leading brewery group in Vietnam. Today, VBL Group’s operations consist of four breweries and a logistics company, with a geographical reach from Hue province in Central Vietnam to South Vietnam.
As a wholly-owned subsidiary of VBL Group, VBL Danang is an established foreign-invested company and is known for its Larue beer that has over 100 years of heritage in Vietnam. Following the company’s rapid market expansion, Larue is now available in over 40 provinces in Vietnam with a healthy volume growth of 25% and 50% in 2009 and 2010 respectively. The numerous accolades and awards that VBL Danang has received over the years are testimony of its achievements.
In closing, I would like to thank the Vietnamese government and Danang leaders and officials for their continued support for Singapore companies’ participation in Vietnam’s economic growth. I am confident that the linkages between Singaporean and Vietnamese business communities will continue to deepen and bring about more economic benefits for our countries.
I also extend my heartiest congratulations to the management and staff of APB and VBL on the opening of the High Speed Bottling Line of Vietnam Brewery Limited, Danang.
I wish APB and VBL every success in their business ventures. Thank you.