Speech by Mr Lee Yi Shyan, Minister of State for Trade & Industry and Manpower at the Thomson Medical Centre Customer-Centric Initiative (CCI) Learning Journey on 27 January 2010 (Wed), 2pm
Dr Cheng
Wei Chen,
Chairman,
Thomson Medical Centre
Dr Cheng
Li Chang, Deputy
Chairman,
Thomson
Medical
Centre
Mr Allan Yeo, Group Chief Executive
Officer,
Thomson Medical
Centre
Ladies and
Gentlemen,
Good
afternoon.
I am pleased to join you at
this afternoon’s CCI Learning Journey at Thomson Medical
Centre.
Importance of Service in Healthcare
Sector
Singapore’s
healthcare sector is one of the key service sectors in Singapore’s
economy, comprising over 4,100 establishments and employing about
61,000 workers.The total operating receipts of our healthcare
industry in 2008 was S$7.7 billion, with total value-add amounting
to S$4.14
billion.
In September
2008, Minister Khaw Boon Wan launched the Customer-Centric
Initiative (CCI) for the Healthcare sector to rally healthcare
providers to “raise the bar” in service standards.14 healthcare
organisations from the private and public healthcare sector,
representing 167 healthcare establishments and close to 27,000
healthcare workers, pledged to raise their service levels and make
patient-centric care a priority by embarking on the CCI
journey.
Over the last 15 months, these 14 organisations allocated
manpower and resources to identify service gaps and implement
initiatives to improve service. Today, I am happy to see that their
commitment and effort are showing
results.
Healthcare Sector Performance on
CSISG
Two days ago, I announced the 2009’s
“Customer Satisfaction Index (CSISG) for Singapore”. It improved
from 67.8 in 2008 to 68.0 in 2009.Among the 8 sectors measured by
the index, the Healthcare sector did the best. It achieved the
biggest improvement in satisfaction scores, leaping from 67.6 in
2008 to 68.9 in 2009.I am heartened to note that despite the
economic downturn, our healthcare providers have invested in
improving patient satisfaction and their efforts have paid
off.
Within the healthcare sector, the
customer satisfaction score of the General Practitioners sub-sector
saw the biggest improvement with a jump of about 3 points, from
67.9 to 70.8.The best performing Healthcare sub-sector was however,
the PrivateHospital sub-sector, scoring 72.4 in 2009, from 69.9 in
2008. This sub-sector also topped the Customer Satisfaction
sub-sector ranking across 36 sub-sectors last year. ISES
representatives will elaborate on the results
later.
In the PrivateHospital sub-sector,
Thomson Medical Centre was the best performer, scoring 73.3. This
is significantly higher than the healthcare sector’s average score
of 68.9. To our venue host, management and staff of Thomson
Medical, you have done extremely well. My heartiest
congratulations!
Thomson Medical Centre’s CCI
Journey
I believe Thomson Medical Centre’s
success is not by chance. In fact, Thomson Medical Centre’s
satisfaction score was 69.4 and ranked 3rd in the PrivateHospital
sub-sector in 2008.Within a year, Thomson Medical Centre improved
by 4.4 points to 73.3 to ranked 1st in the Private
Hospital sub-sector.Many, including myself, would ask “How did you
do it? What were your secrets?”
As one of the pioneering healthcare
companies that embarked on the CCI journey in 2008, Thomson Medical
Centre boldly took up the challenge to improve patient care and
satisfaction by focusing on three areas: perceived quality, patient
expectations, and perceived value - the three key drivers in the
Customer Satisfaction Index
methodology.
By focusing its efforts on these areas, Thomson Medical
improved patient satisfaction by 10%. More importantly, patient
loyalty level also improved by a significant 5.4%.These results led
to better business performance as revenue grew by 12% last
year.
Lessons from Thomson Medical Centre’s
CCI Learning Journey
As seen in Thomson Medical’s case
study, Customer Centric Initiative is not an abstract concept or
some theoretical construct. It demonstrated how businesses can
improve their business process, train their workers, and adopt
technology to improve the quality of their products and services,
while pursuing service excellence. In short, it creates happy
customers. Happy customers in turn lead to higher revenue and
profitability.
I would therefore encourage many
services sector companies to emulate the fine example of Thomson
Medical to embark on Customer Centric Initiatives for themselves.
Under the CCI, SPRING and WDA stand ready to assist you. Let’s
embark on the journey to service excellence and higher productivity
together.
Thank
you.